.Manly Bands is a direct-to-consumer dealer of males's rings. The provider released in 2016 after John Ruggiero, the founder with his spouse Michelle, could not discover an appropriate wedding band.This is actually Ruggiero's second appeal on the podcast. In April 2021, our team covered the company's starting, distinct band products, and a lot more. Since then, Manly Bands has actually gotten its own producer. The making of bands coming from, mention, Port Daniel's bourbon gun barrels or Fender guitar cords develops powerful video clip, claims Ruggiero, perfect for narration on social networking sites as well as in other places.The entire sound of our chat is actually ingrained below. The transcript is actually edited for size and clarity.Eric Bandholz: Provide our company a rundown of what you carry out.John Ruggiero: My spouse, Michelle, as well as I started an online ring firm called Manly Bands in 2016 to address a concern of wedding celebration bands for men. Our team were actually just gotten married to. I have big hands and also couldn't discover a ring that I suched as that was actually not overpriced. My options were actually purchasing from a directory or possessing one thing custom-made.I wound up acquiring from a site. The ring arrived in a level mailer, without container or even customer service. It was actually an awful expertise through today's ecommerce standards.Our experts received wed, moved to Florida, and needed to have a task. Our company informed ourselves, "Our experts're both business people. Why don't we develop our own business?" Our experts covered the sorts of issues our experts would certainly viewed as well as exactly how to resolve them. My ring experience arised, and also we decided to attempt to fix it for other people.Our objective when we started was to pay for lease. Our team believed making a couple 1000 bucks a month coming from this would be actually great. Our company considered it a lifestyle company, not high-growth. It was merely Michelle and me in our garage designing rings and sending all of them out to customers. Our team had actually appealed something. Our notification resonated with customers.Michelle and also I create a great crew. I produce tips, as well as she is actually the implementer. A great deal of our excellence heads to her imaginative thoughts. She names the bands as well as establishes people. She attaches the bands to consumers. Illustrating a ring solely as "eight-millimeter dark" failed to suffice.Our experts created bands from one-of-a-kind components, including Jack Daniel's barrels or exclusive steels. The business took off. Ever since, our experts've increased drastically. Our team now have over 55 folks in the Manly Bands family members. Regarding half of those are band professionals who do work in our lately gotten manufacturing store in Utah.Bandholz: When performed you acquire a maker?Ruggiero: Concerning a year as well as a fifty percent earlier. Our team had been their consumer for years, so we knew them properly. Many of their company was retail, which didn't interest our company-- mosting likely to mom-and-pop jewelry experts. They maintained their wholesale clients and brand name. Our experts acquired a number of their possessions and also delivered over staff members.Causing a production staff has actually been just one of the best traits our experts have actually done. It is actually been actually unbelievable to head out there certainly and see them create rings out of Fender guitar strings or even metallic from an M1 Abrams container.Bandholz: How performs internal production influence advertising?Ruggiero: It's been massive. Taking a camera to the opposite of the office and filming the crew making use of turrets to cut the metal rods or even whiskey barrels right into bands creates unbelievable online video. Our team have our video camera staff out there constantly. Our team use that footage on our social media sites and in our ads and newsletters. Our team try to promote that given that many companies in the guys's ring space don't manufacture. They lose ship or purchase coming from international and after that transport it out. Yet our company wish it to last a lifetime as well as be actually one thing individuals can easily take satisfaction in.Our experts have actually possessed a ton of results with our armed forces culture selection, where our experts resource unique armed forces materials. Our experts possess the M1 Garand rifle stock, the timber part, from World War I. Seeing our staff put that in the lathe and cut a part out for a ring is intriguing.Our advertising and marketing for those rings speak about the history, the soldiers, where the weapon was used, as well as traits like that. My other half and also I analyzed filmmaking in university. Our experts use our abilities to inform and narrate. For instance, I recently received an e-mail from a client that shared that his grandpa utilized to drive M1 storage tanks. The client gifted among those bands to his grand daddy, and they possessed rather an emotional swap. It's nice to aid clients connect with their past times as well as produce one thing significant.Bandholz: Where can folks purchase a ring coming from you?Ruggiero: ManlyBands.com. Our team have photos on Instagram, as well. I get on Twitter and LinkedIn.